<Sunday, July 27th, 2008> [Vincent]
Pricing music...
I had a discussion with coworkers the other day about buying music. Basically it came down to this: people under thirty don't pay for music, people over thirty at least try to.
This made me think that the music promoters need to realize this and segment the market. Music for people over 30? Keep making CDs and actually put a price tag on the electronic versions.
Music aimed at people under 30? The electronic versions should be nothing but promotional materials. Albums are irrelevant. Release songs as you see fit, when they're ready, or when they'll make the most impact. Whatever.
Make other stuff for youngsters to buy. Shirts. Posters. Books (I have a gut feeling there's a market for gorgeous Coffee Table books, as sick as that sounds). I know you can get these things in record stores, but when was the last time you went to a record store? Is there a really good online shop for band paraphernalia?
Charge for the stuff that used to come with the physical discs that nobody wants anymore, but make it better. Some vinyl used to come with posters and photographs, but they were always cheaply made. Why not sell really nice prints either in book form, or loose for putting up in your locker, or in your cubicle? How about schwag? I'd love a Cake mug, and son of a gun, they make one (I wrote that before checking their site).
.:.
Uh oh. You've got me thinking and you know how dangerous that can get!
(thanks) [(a lot)]
--Janice (2008.07.28) |
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